Packaging plays a linking role between product and purchase. If the appearance of the product is attractive it will sell. If it is not then your product will collect dust on the retailer’s shelves.
Marketing is connected with three main subcategories. Sales health, distribution process, and customer’s perception regarding the brand. These three, when combined perfectly, allow you to market your product effectively. The top cord of these three categories is the design of your packaging. If the design of custom packaging is boring, or it is outdated, you won’t market it effectively. The design must be clear and trendy to catch more consumers.
A company named Tropicana designed its packaging in 2009 and got a 20% drop in the brand’s sales.
So, the look of your design should be upgraded timely based on consumer choices and marketing trends. The question is how would you know that it is a perfect time to redesign your packaging? This blog post will deal with the five reasons to upgrade your packaging design.
OUTDATED PACKAGING
When we would say that the packaging is outdated? Probably a design that was made several years ago, and it no longer reflects the upcoming market or current marketing trends. This stagnant design will make your product lose its value and if it is not relevant to the consumers you will face a big decrease in your annual sales.
According to a study, upgrading your product designs will increase 30% sales of the product. It will attract new customers, as modern customers always want to explore new and exciting things.
What is the purpose of upgrading?
- It makes your product resonate with the changing marketing trends.
- It will refresh the image of your brand by catching the eye of consumers with vibrant colors.
- Your brand will be able to cope with the competition as it draws modern consumers.
- It helps you build a new marketing message to communicate.
The impact of updated packaging
As discussed earlier, packaging increases sales by up to 30%. The three reasons behind the growth are
- Customers judge the quality of the product by its packaging.
- The first impression of your packaging matters a lot, and a fresh design will impact strongly.
- Retailer stores are full of products. Your updated packaging will look unique, hence attracting more buyers.
It Doesn’t Reflect Your Brand Anymore
As your brand is in its growing stages, research the marketing trends in the current scenarios and consumer behavior and your brand value. Then make your customized packaging to meet these standards. It will have an impactful impression on the consumer’s perception.
Why Alignment Matters?
Customers love a consistent experience with the brand. If you opt for a design that doesn’t reflect the value of your brand, it will lead to confusion and customers will get disconnected. With time your brand matures with many new concepts. Your packaging must be able to reflect these changes.
Impact of Misalignment
A mismatch between your brand and your packaging can have several negative effects:
- If customers can’t recognize your brand due to inconsistent packaging, they may pass over your product for a more reliable one.
- Inconsistent packaging fades away your brand message. This will make your product less impactful and memorable.
- Confused customers are less likely to purchase. Aligning your packaging can prevent potential loss of sales.
Functionality Flaws
Functionality influences the choice of consumers. If your design lacks ease of handling, storage, and security, Your product will lose its audacity in the market. The quality of the product can only be achieved with secure packaging. Packaging helps prevent spoilage and damage, which will minimize product returns and increase customer acceptance of your product.
Sustainability Concerns
Sustainability is now the top priority of eco-conscious consumers. Use materials like cardboard, which can be recycled and reused.
Reports show that 74% of consumers are willing to pay more for sustainable packaging.
High Costs
If the cost of your packaging is getting higher, then it is time to redesign the packaging. Rethink the strategy of your packaging design and cut some costs without compromising on the quality of the boxes. Let’s discuss some of these strategies.
- Analyze the material you use and see if there is a lighter option that can also provide protection
- Adjust the size according to the need. It will reduce waste and lower shipping charges.
- Opt for automation to increase efficiency and reduce labor costs.
- Buy the materials for packaging in bulk, as it will benefit your finances.
Conclusion
We always think upgrading our packaging is just about the aesthetic appearance of the box. But it’s a strategic plan that can boost your brand’s perception and sales.
Keep these signs in mind, We can design modern packaging that aligns with your brand identity, protects your product, uses sustainable materials, and fits your budget. Don’t miss out. Contact The Custom Packaging today for a free quote and see how we can help your product shine!
