Introduction
Women are beauty conscious and the essential part of their makeup routine is eye shadowing. As it adds dimension and depth to the eyes. The cosmetic industry is flooded with thousands of products daily. Why do you think that women would like to pick your product? We know an effective method which is to manufacture your unique and attractive custom eye shadow boxes. This box will protect and make the product grow in the competitive market of the cosmetic industry.
This post will explore the importance and some strategies of shadow boxes to uplift the level of your products on the shelves.
The Importance of Custom Eye Shadow Boxes
Customized boxes make a lasting impression on your consumers due to the graphics and artwork on the box. In a cosmetic shop whenever a customer wants to buy a product related to cosmetics. The first point of attraction will be the visual effect of the box. If the box is perfectly designed definitely it will attract more sales. This is the reason they are known as the marketing catalyst for the product.
Custom Eyeshadow packaging is assembled with a perfect design and the materials used are suitable to the quality. It will boost the respect and identity of your brand.
The Role of Color Psychology in Packaging
In our daily lives, we used to have different emotions and associations with the colorful things around us. Think of yourself your eyes instantly fetch those objects that are vibrant in color. Psychology says warm colors like orange and red create a sentimental effect of excitement and energy boosting. If we talk about cool tones like green and blue they are associated with tranquility. As you will be going to design a box with a printing designer you have to be aware of these color schemes in order to create a more colorful impact on your consumers.
Utilizing Window Panes for Product Display
If we discuss the customization options and choices the first thing that comes to our mind is to make the experience of the customer memorable to come again and again. For this strategy, the perfect choice for you will be window panes in your eye shadow boxes that will make it easy for customers to spot the shades and texture of the product. It is easy access to the product without opening the case to see what’s inside. Pre-informing about the product will help your customers to decide quickly.
Magnets for Premium Feel
Magnets can be used for the premium appeal of the box. The opening and closing of a box has an impactful impression on the consumers. Why not use the magnets in the eye shadow cases to create a properly secured closure? The smooth magnetic closure helps in adding a touch of sophistication to your product packaging.
While opening the package the customer will experience a smooth opening and closing which will definitely add a positive impression to your brand.
Embossing and Debossing raise the standard
The two techniques used to raise the standard of your packaging are embossing and debossing.
Embossing is implemented to raise the packaging surface from all sides. Your box will appear like a 3D object. It will visually attract the consumer.
Debossing is used for indenting purposes. Indenting a unique kind of texture on the case will enhance the aesthetic appeal of your cosmetic box.
Boxes with these techniques applied can make a sensory experience for the customers.
Foil Stamping for the Finishing on the boxes
The details that catch the customers also include foil stamping. Metallic foils or colored foils will help to add a glamorous touch.
Go for the combination of foil stamping with matte lamination to create a visual effect on the product and the packaging.
Leveraging Social Media Through Eye-Catching Designs
Social media is booming with cosmetic products and these brands are using it as their marketing tool. Almost all of the young generation is indulged in social media platforms, which makes the marketing of the product easier. Everyone loves to order the product and it will reach home itself. This saves time. So if you want to grab the attention of these customers you have to be very detailed in making your boxes. Although social media geeks love to share their brands’ experiences with their viewers. This channeling makes a chain between you and a larger engagement of the consumers.
You must be cost conscious right?
The new startup business wants a cost-low strategy in order to make a profit and spend less amount on their products’ packaging.
Firstly we would suggest ordering a larger quantity which will give you the advantage of lower cost.
Secondly, go for no die & plate charges which will offer cost-efficient packaging solutions. By eliminating these additional fees, businesses can save on production costs, making custom packaging more accessible. This option is particularly advantageous for small businesses looking to enhance their brand recognition without significant upfront expenses. Providing quality boxes without extra charges attracts potential customers and boosts brand value, ensuring a seamless production process while maintaining a competitive edge in the market. Investing in no-die & plate charged packaging reflects a commitment to sustainable and budget-friendly practices.
It won’t affect the quality of the box. It’s a budget-friendly practice and is sustainable packaging.
Investing pays off
Custom eye shadow boxes protect and allow you to be on a high level in the consumer market. For this, you need to partner with a specialist of packaging to create beautiful and functional boxes that will represent your brand.
Are you Ready to take the step?
Feel free to strategically think and discuss your concerns with The Custom Packaging today. Our talented artists will create custom printed boxes for eye shadowing products which will capture customers’ attention and will perfectly match your brand’s style.
