The World is evolving at a great pace. If you want your brand to make a lasting impression on your consumers you must keep a detailed eye on your product packaging. These boxes are your brands’ storytellers, ambassadors, and a canvas for creativity.
Boxes with a perfect presentation would make a difference in many retail shops selling the same product. If you are launching a new product or upgrading the existing one these boxes will stand out for your brand. As it is the first handshake between the consumer and your product.
These years followed a fascinating trend regarding the aesthetic feel of the boxes in the packaging industries. Customers are attracted to the customized boxes with vintage and retro designs. Let’s explore the reasons that these designs are booming the market value of your product.
Why Vintage?
Nostalgia is the emotional attachment to anything that makes a resemblance to our past. It helps in evoking fond memories. Brands are utilizing nostalgic elements and this affects the customer attitude.
A journal of research on consumers discussed the effect of nostalgic elements on custom display boxes. It is believed that nostalgia helps in increasing the willingness of consumers to purchase the product.
Design Elements for Vintage Display Boxes
Always use Classic Fonts
Fonts matter a lot and the best fonts that make an impression are Baskerville or Times New Roman.
Script Fonts Attracts
Make use of curved fonts just like handwritten fonts which will ultimately add a personal touch to the appearance.
Art Reflection
Use geometric fonts to reflect the art of the Roaring Twenties era.
Colors of Old Money
Vintage vibes are associated with the color brown and warm yellow. These colors reflect the mid-century era making the product antique.
- The pale blue color and also the mint green color resonate with the old-fashioned candy stores and soda shops.
- A hint of sepia adds an antique photo effect. It’s like framing your product in nostalgia.
- Sepia will function as a product frame for your product to reflect a nostalgic impression
Vintage Illustrations
Research on the old era illustration which will resonate with past vintage advertisements and the travel posters inspired by Retro designs.
Iconic Symbols
The use of classic symbols will add layers of meaning. These motifs may include keys or compasses.
Texture and Material
Old Paper
Go for the old textured papers that may be book pages with yellowish textures.
Wood grain Texture
Display boxes with wooden grain texture will bring the memories of old furniture and crates.
Work on the Finishes
Implement scratches or scuffs. Also, you may Kraft cuttings to the edges and make it look like worn edges. It will give the look of old money.
Let’s Explore Some Inspiring Examples of Brands
The following brands used vintage aesthetic design for their product. This will answer your all questions related to vintage designs.
Olive & Sinclair Chocolate Brand
Olive & Sinclair, a craft chocolate brand, draws inspiration from old-world chocolate-making traditions.
This chocolate brand is inspired by old money traditions so they implanted elements like
- Their display boxes featured grainy and old-fashioned textures to the chocolate wrapper and boxes.
- Classic fonts evoke a sense of heritage and craftsmanship.
- The typography on the boxes was classic.
- The Colors used in the design are some sepia and retro mix tones
These aesthetic vibes of vintage look showed family traditions and consumers were a lot attracted with a 40% increase in sales.
Marvis Toothpaste
Marvis, known for its luxurious toothpaste, combines modern dental care with retro elegance.
- The display boxes of Marvis toothpaste had vintage wallpapers in their designs.
- They used pastel colors to make it more attractive.
- They opted for classic typography.
The results were shocking as they had an increase of 3% sales.
Steampunk Spicebox
This brand stood out very quickly when it started using Custom display boxes infused with spice and retro effects. Learn from these points.
- The motif behind these boxes is the Victorian era.
- Metal textures with an old look and brass accent were used in their packaging which created the vibe of industrialization.
- Spice enthusiasts feel transported to a time when exotic flavors were traded like precious treasures.
- It reminds the time when perfect flavors were traded to the greater Kings and Queens.
These brands demonstrate the impact of presentation on personalized boxes.
Make Your Mark with Vintage Display Boxes
Showing your products with old fashioned designs on boxes can help your business to stand out. The use of classic fonts and colors will remind the past to the consumers. Vintage designs quickly grab the attention of the consumers and give a feel of high quality products.
Let us be your Partner in customized Vintage Boxes
At The custom packaging, We make special custom display boxes to show off products that use the charm of vintage design. We can help you create a feeling of nostalgia. Our team will make your ideas come to life with boxes that connect with your target audience and reinforce your brand identity.
