In the early 20s, Men used to shave their facial hairs. With the passage of time film industries used their actors with a perfect beard to make a difference in the movies. It becomes a trend to have a beard with a mustache giving the old classic vibes of Vikings.
The cosmetic industry launched their products for a better look and nourishment of the beard. One of the top grooming industries at the time was the Beard brand. In the year 2010, This brand was founded. Eric had a mission to provide high-quality products for the beard. He worked as a man army and succeeded in making it a big brand.
Beard brand faced a lot of challenges in marketing its products. In the year 2013 they decided to make the brand visible in online social media and web surfing. A question arises.
How do they transform from physical to digital success and from digital to more physical retail success? Read on and you will know all the reasons.
The Main Problem Beard Brand Faced
Their initial packaging solution was functional too. They had clear and neat bottles with very basic labels. The growth was satisfactory due to the dull appearance of the boxes. This was a great challenge for the company to make a difference in the generic grooming products on the retailer shelves.
Know the Competition Landscape with Numbers
It is a fact that numbers don’t lie. In accordance with a statistical report taken in 2023 about men’s grooming products reaching 60 billion dollars.
The landscape is now clear to you. So what do you think? how can one make a difference? How can you grab the attention of a consumer with tons of other products on retailer’s shelves? This demanded an innovative approach for the betterment of the company.
These two were the main challenges and had one solution.
The Solution Lay in the Packaging
Beard brand started to partner with a design agency, The Future. They asked them to Kraft boxes that resonate with the brand values, give it a touch of humor, and a design based on strong community.
What do You Think of the Result?
Anthony Ausgang used bold colors and illustrations that reflected the likes of the target audience. He was a great Australian artist.
The names of these two products “Ulysses Beard Oil” and “Treehouse Beard Balm” resonated with the cultural and psychological background of the consumers.
A Sharp Increase in Sales
The impact was very immediate on sales which included
The Brand had High Visibility
According to a packaged goods report by Nielsen in 2022, Beard brand’s innovative retail boxes made a 70% increase in sales.
Its Identity was Strengthened
Not just the physical retail shops but also the online social media platforms elevated the identity to a great height. The platform is flooded with the content on their beautiful customized packaging.
The Growth in Sales
Forbes in an article from 2014, Discussed the early success of the Beard brand. He indicated the jump in sales due to their strategy of redesigning the bottles and the retail boxes.
Do you want to start a business like them? Just make the difference in the boxes.
Key Takeaways for Your Business
This journey of Beard brand’s success with custom packaging offers a valuable lesson who want to expand or start their business.
- A well-designed retail box is as important as the product itself.
- Make a design agency your partner in designing customized boxes.
- Go for clever product names and designs that will make the unboxing experience joyful.
- Always analyze the sales data before and after implementing this strategy. You will know the impact of custom retail packaging on your business.
- For a viral marketing stunt leverage social media platforms to boost your revenue.
In a nutshell, Beard brand utilized innovative packaging that played a great role in succeeding the brand. This shows the strength of a rightly designed retail box on the market.
Do you Want to Make a Difference with Customized Packaging?
I think you are Inspired by the success of the Beard brand. Right?
Feel free to contact The Custom Packaging at any time to level up the packaging of your products. Our expert designers will make custom retail boxes with a unique touch and artistic look which will elevate your brand presence and create a lasting impression in the consumer market.
