Do you know a fact that globally CBD vape products are expected to reach more than 23.6 billion dollars in the next 2 years? Doesn’t this statistics report present a compelling case for enhancing your skills to better run and succeed with your brand? People are likely to look for a high-quality vape kept in beautifully personalized boxes in the crowded vape market. If you want your product to get noticed in tons of other products, You can do that with a simple strategy by mastering the skills of perfectly designing your packaging.
This post will explore the importance of presentation and the key elements of designing a package. Also, we will explore a vape brand’s success story to learn from its creative approach towards packaging.
Why Presentation Matters for CBD Vape Boxes
It is important to get into the shoes of vape consumers to understand the presentation scenario perfectly. Let’s suppose you walk into a vape store and there are tons of vapes of different brands on the shelves. What will be the reason for you finding the best vape? or if you are new to vape smoke what element will attract you to buy the product? Of course, it’s a perfect packaging. Your design must be attractive enough to catch the eye of consumers. It must compel them to pick your product in the rest of the vapes.
It will be an alarming statistic figure for you, The CBD market is rising with a growth of 27.5% up till now. According to Eurometer International, we must ensure to avoid old flimsy, and poorly designed packaging otherwise it will be a nightmare for your brand to succeed.
Key Elements of Winning CBD Vape Packaging
Now you understand the importance of presenting your packaging in an innovative yet catchy manner.
We will discuss the factors and elements behind successful packaging.
Functionality matters a lot
The primary function of packaging is to be customized for child resistance and tamper evidence. This will ensure the safety concerns of the consumers.
Also, the packaging must effectively preserve the quality of the CBD vape cartridges. So you must ensure to use those materials which can prevent leaks and light exposure.
A Consumer Product Safety Commission stated that CBD products have started poisoning children under 5. They unintentionally open the product due to poor packaging and try to swallow or use it. That is the reason why functional packaging matters a lot.
Strategic packaging
You need a strong packaging strategy to make the outcome you think of from your business. The packaging of any company itself shows the quality of their product. Your packaging must be designed in a way that conveys the message of your brand and also the quality you are providing.
You must keenly work on the design elements that are colors, shapes, logos, and font style. Also, consider designing a very sleek and modern design that can catch consumer’s attention.
Landor Associates in their researched journal, states that strong packaging can increase the brand value by up to 2000%.
User Experience Also Matters
Great packaging should be user-friendly. Your labels on the packaging should be clear and concise. It must be easy to read. Also, provide relevant information about your product, such as CBD content, strain, and flavor. Consider including symbols for easy identification, especially if you are concerned about an international audience. Opt for Resealable features on boxes and cartridges to allow for easy storage and on-the-go use.
Showcasing the Winning Success of a Brand in Vape packaging
Key Life is a CBD brand that was established in 2019. They are positioned at the top of cannabinoid manufacturers in the United States. The reason behind their top-level growth was their commitment to thoroughly research and meet the choices of their consumers. Also, they use pure ingredients in their vapes which attracted a vast range of organic lovers.
The importance of creativity in packaging
The expert team researched the audience’s expectations and redefined their quality along with the packaging. The market boomed with their innovative approach resulting in a higher audience. They were then known as the trailblazers of the vape industry.
They recognized the fact that whenever a consumer approaches a market, Packaging is the first point to engage them. Let’s explore their packaging
Packaging approach
KeyLife CBD’s packaging was designed with premium quality materials.
Material used
The boxes were made of a 16 Pt card to ensure durability.
Strategic design
The brand chose matte lamination for its packaging solution. This gave a luxury look to the boxes. Also, the printing was in full color and was vibrant on the retailer shelves.
Finishing of the boxes
To make it look more attractive, they opted for embossing, foiling, and spot UV.
Results
As Keylife launched its vapes with this clear vision to make an excellent position in the market, it achieved massive sales growth within 3 years.
In 2022 keylife CBD products hit 1.9 billion dollars. These numbers can only be achieved with premium quality products and beautifully designed packaging.
Conclusion
Packaging matters a lot as it can make a big difference in sales. Quality products and custom-printed boxes attract customers. KeyLife is an example of how packaging leveraged consumer appeal and established its reputation in the CBD industry. Their successful branding demonstrates the value of thoughtful packaging designs and their impact on business success.
Do you want to succeed like the Key Life CBD brand?
What are you waiting for? Feel free to reach THE CUSTOM PACKAGING today. Our team has considerable expertise in packaging. They will help you design perfect custom vape boxes that will make your brand shine and your products stand out on the retailer shelves.
