Introduction
In our everyday lives, we explore many bakery items to satisfy our taste buds. We often visit and explore new bakery items from different bakers. What makes us buy that specific bakery product? The first thing we see is the product packaged in a box that catches our eye. The packaging decides whether we should buy it or not.
The sole purpose of every bakery shop is to generate sales and grow its branding experience. To achieve these you must explore some more unique ways to transform your bakery into a bakery empire. There are two things your bakery must adhere to, Premium quality products and a perfect bakery box.
In today’s competitive bakery markets, window packaging is a clever strategy that adds a transparent section made of plastic or cellophane that works like a wonder. Consumers can see the bakery product directly, making it easy for them to decide on their purchase.
Window packaging will offer a unique way to display your bakery products on the shelves. This blog post will deal with a complete guide to window patching in bakery boxes.
What is the Window Patching process?
Window patching is the process of adding window areas to bakery boxes to look inside the box. t is made of a thin and transparent film that serves the purpose of a little porthole so that the customers can see the product. This box is not just for the look of the box, but it has the ability to maintain you’re the structure of packaging.
The Materials and Equipment used
For the process of window patching, these are the main materials used commonly.
- Clear Film
It is transparent and used in the window section.
- Glue
You need glue to hold the clear film.
The types of equipment used in this process are
- Window Patching Machine
This machine precisely cuts and applies the clear film to the boxes.
- Cutting Tools
These are used to cut the film to the exact size needed for the window.
Preparing Bakery Boxes for Window Patching
Before the process of patching, prepare the custom boxes. You need to remove dust or any other particles to make it spotless otherwise adhesives won’t work perfectly. The design must be well structured so that the window panel fits in.
- Cutting off the film
First, cut the film according to the size of the window.
- Add some glue
Then, apply a decent amount of glue to the area where you will place the window.
- Place it perfectly
Lastly, make sure that the film is strongly attached. it must be clear and look attractive.
Benefits of Window Patching for Bakery Boxes
For bakery shops, window patching would satisfy your consumers as they would see the product with the naked eye.
On retail shelves there are thousands of boxes, this innovative design will stand out from the rest of the generic boxes. Hence, attracting more consumers will result in heavy sales growth.
Examples of successful window patching boxes
There are bakeries out there that have nailed window patching. They’ve seen their sales go up because their boxes look so good. Some have even won awards for their packaging designs. Let’s analyze the two bakery brands
Sweet Fusion Bakery
Fusion Bakery is a modern bakery brand that successfully incorporates window patching.
The window patching approach
They strategically added clear windows to their bakery boxes, allowing customers to see the delectable treats inside.
The window patching enhanced product visibility on store shelves, attracting attention.
Results were exceptional
- Increased sales due to the appealing presentation of their baked goods.
- Improved customer satisfaction as customers could easily see the quality of the products.
- Unfortunately, specific figures are not publicly available, but the positive impact on sales and customer engagement was evident.
The Cake and Cream Factory
A new bakery brand known as “The Cake and Cream Factory” aimed to establish itself in the market.
Their approaches
They used window patching in their packaging to showcase their cakes and pastries.
They Personalized the window size and shape to highlight specific products.
Results
- They saw a 20% increase in consumers in their physical store due to eye-catching packaging.
- Enhanced brand recognition as customers associated the unique window design with their bakery.
The two brand studies demonstrate how window patching can significantly impact a bakery brand’s success. Remember that each bakery’s success story is unique, but the common point is the thoughtful use of packaging to create a memorable brand experience.
Conclusion
Window patching looks like a simple design but it works the best for attracting more buyers. The process allows you to make a beautiful custom bakery box that will protect and satisfy the consumers.
The next time when you think of redesigning your package for bakery products, you must consider window-cut bakery boxes.
Feel free to contact The Custom Packaging. Our company has a wide variety of sizes, shapes, and film options for custom bakery boxes. These will perfectly display your delicious bakery items. Impress your customers and make your brand stand out on the shelf.
Contact us for a free quote and let’s create the perfect customized window-patched bakery boxes for you.
