Introduction
“Packaging can be theater; it can create a story.” — Steve Jobs
Steve Jobs highlighted the significance of packaging in giving customers an unforgettable experience. He thought that the experience of opening the packaging should be just as fulfilling and significant as using the actual product. Jobs and Apple applied this philosophy by meticulously designing their product packaging to enhance the user’s first interaction with their devices, adding to the overall perception of quality and innovation. So, you need to know all about product packaging because it will make your product shine. Let’s start!
We will go over everything related to customized packaging with you in this blog article. We’re going to define what it is, what it means to us, how it can benefit your business, and what to expect when you start a new custom packaging project with a team.
A simple concept of custom packaging
Custom packaging is about creating a unique packaging solution that fits your specific needs, whether you’re interested in custom printing, ensuring the safety of your product in transit, or providing a memorable unboxing experience.
The idea
When you order anything, you do not want it to arrive in a random brown box or plastic packing. You want something to feel special. You want your product to arrive in nice personalized packaging, right?
The goal
The goal is to ensure that you’re using the right product so that your package arrives safely and your branding stands out.
The opportunity to connect
The first interaction a customer has with your product is through its packaging, so it’s important to think of packaging as more than just a cost to your business, as an opportunity to interact and mingle with your customer
It may surprise you to learn that 72% of American customers believe that the container design influences their choice to buy.
An example of the branding capability of personalized packaging
You just randomly walk into a mall and see a guy with a cup of coffee. You do know at first glance whose coffee is, because of the branding.
Studies indicate that people’s perceptions of the flavor of coffee are significantly influenced by the coffee cup.
With a Starbucks coffee cup, it’s going to keep the heat inside and not burn consumers’ hands. It’s not flimsy, and most of all, they will get the quality Starbucks. So the coffee cup will help you in gaining the loyalty of consumers. But keep in mind to not overuse plastic in the cup because science shows that too much plastic in the coffee cup can make the coffee taste weird.
Branding doesn’t just work with mega-brands
Check the cut: Lupo Bros, and they have put specialty coffee on the cup. One can tell this cup is bright, eye-catching, and wants to be seen.
The same goes for Story Coffee downtown. Their coffee cup is also full but has a quaint text that looks cute and makes you feel cozy.
How you can customize your product?
Let’s look at some ways you can customize your own packaging. Packaging should typically account for one to three percent of your marketing spending. Start with the lowest budget possible, which is thirty dollars. For thirty dollars, you can get your personalized stamp, which is super quick and easy to do on any type of box or packaging.
Customization in printing custom boxes
First, custom printing lets your brand stand out from your competition with logos, taglines, key messages, or even witty jokes. Work with packaging suppliers for art on packages and have partners for small-run on-demand digital printing.
Custom label and tape
Second, labels, and tape can be used if printing on your package isn’t an option. Custom labels and tape can identify if your package has been tampered with or ensure your product is contained properly.
Right-sizing saves bucks
Third, right-sizing your box reduces waste and saves on shipping costs, improving the unboxing experience.
We’ve all opened many shipments that arrive at our door. We can see a lot of them have a giant box used for a tiny item, which doesn’t make sense.
The structural design
Fourth, structural design offers a creative cognitive mind. Go for perfect-fit packaging prototypes from the internal structural design center. You can also work with various supplier partners for additional prototyping and testing. Finding the perfect product for each choice aids in the creation of branding-appropriate packaging.
Three reasons why pack your products in customized packaging
The top three reasons to consider custom packaging are:
- Brand recognition
- Financial savings
- Environmental goals
Custom packaging aligns with your brand identity, protects products in transit, and saves on shipping by reducing size and weight. Sustainable packaging reduces waste, and transportation costs, and meets consumer demand for environmental responsibility.
Choose the best custom packaging supplier
The Custom Packaging is the king in the ring of custom packaging suppliers in the USA. Work with our team members, you’ll get tailored guidance from start to finish. We’ll consult with you, reach out to supplier partners, and be there through proofing and prototyping. Once the prototype is approved, we’ll handle the rest and ensure your custom packaging meets all your expectations. If you’re ready to get started, contact TCP today and allow us to take your concept to creation.
Conclusion
Custom packaging is a great branding tool. It helps your goods stand out, improves the unpacking experience, and leaves a lasting impact on buyers. So what are you waiting for? Start investing in personalized packaging to ensure that your product arrives securely and matches your brand’s character, resulting in higher consumer satisfaction and loyalty.
