It isn’t just the pretty face of your product, packaging designs play a vital role in the success of a product. Without a good design, there will be breakage in shipment, difficulties in stockpiling custom boxes, and bad sales figures, and will consequently tank your brand image. Need I say more? Product liability is also of great concern. You wouldn’t want angry customers suing you because you had a misleading label on a birth control pack. Yes! This happened to a Pharmaceutical company (Qualitest Inc.), where the plaintiff ended up winning the claims for damages, which included the cost of raising the children born out of unplanned pregnancies. What a bummer!
All your laundry list of excuses goes down the drain because packaging should indeed be of great concern to you if you want your business to stay afloat that is. Here are 4 shiny tips to get your products –market-ready!
Brand labels
Labels are the most important when it comes to packaging designs. Your label should clearly indicate what the product is all about. Any misleading labels will tank your sales and cause immense hurt to your business. A below-average label conveys the following pertinent information (“There is nothing special to see here folks! Keep moving!”). Good labels can really set you apart from your competition and stop the customers in their tracks, crying to them (“Come just have a look at me! The care and love my creators put in me is just a taste of the care and love they have put in while crafting what’s on the inside”). Readability, font size, color scheme, and location on your custom display box design are important to consider.
Functional openings
If your product is one of those that needs to be examined before the customer pays for it, like a t-shirt for example, then you must include a functional opening in your display boxes. Now, you might be wondering, what I mean by a “functional” opening. Well, a functional lid serves the purpose of giving easy access to the product before customers make the purchase. Custom Designed Display Boxes will definitely give you the option to include this feature.
Reasonable size
If you are planning to ship your product or even sell it locally, make sure your design stays within the admissible parameters and weight requirements. It’s a no-brainer, but business owners tend to overlook this important detail. Shipping costs will be increased if your product takes up a lot of unnecessary space – just saying!
Designed to last
Durability is something to consider as well. Unreliable distributors are much more common these days, so your packaging should be at the vanguard – protecting your product from potential harm. Sturdy custom boxes can withstand a lot of rough handling and will shield your precious cargo from getting wrecked during shipment.
So there we have it folks! 4 amazing tips to get you started with designing your own custom display boxes. Go ahead and call the folks at The Custom Packaging and get these 4 things sorted out at the lowest available price in the market. After all, professional help will benefit you immensely.
