There are a lot of rivalries among the people arguing about their favorite oil. At least it’s true for all of them that oil with good quality is an art nowadays. It also makes a lot of sense that people do desire high-quality hemp oil but they also care about the packaging experience of the oil boxes.
Most companies do not invest in quality branding and the box design of their oil products. This increased the dislike of their products. they look very unprofessional and that is the reason they have low credibility among consumers.
Hemp Oil is Booming in the Market
The industry right now has seen an extraordinary increase in hemp oil due to customer’s demands. It is likely to be 26.6 billion dollars in the year 2025. With these factual figures, you must be shocked. right? You need to understand that the market is getting overcrowded and you have to try an innovative way to establish your name in the market. Why not implement the basic strategy in which others fail? Invest in your boxing design.
A great quality product is needed for your consumers to trust your brand. But people lack in grabbing customers and the easiest way is to design personalized hemp oil boxes perfectly.
Let us go beyond the general tips everyone is talking about. We will explore To show you why it’s so important to have a perfect hemp box and also, give you some factual information from different research findings and brand success stories.
Standing Out in a Sea of Green
A natural approach to the design of the boxes always works!
A Danish person named Endoca utilized an innovative approach being an organic hemp oil producer. The team of design strategically implemented cardboard with a natural texture on the display. The texture also included an unbleached finish to the edges. Although it seems like a minimalist design which is the ideal way to capture attention. They incorporated a simple designed logo and an illustration of a green leaf. Now this is purity and transparency. This design made them stand out and succeed in the bunch of marketers around.
The point where Modernity Meets Sustainability
In the world of CBD products, you would have heard a name, Charlotte’s Web. Right?
She took a very odd strategy for packaging the brand’s products. The designers drafted vibrant colored boxes with geometric patterns on them. She loved the idea and approved to print it.
It appealed to the young generation but her boxes were sustainable too. They were using cardboard and soy inks. The brand’s success showed how sustainability can be modern.
Research Insights on Consumer Preferences in Hemp Oil Packaging
The previous headlines with the real examples could have enlightened your designing approach to the boxes. Now we will shed light on the consumer’s insights through different research findings.
Columbian university findings
A study on hemp oil by the University of Colombia stated that people care about the packaging material and designs. They are more likely to be attracted to the designs which have natural elements. As this design shows the organic nature and quality of the products too which is why the product will sell more and more.
Some more findings
- According to the study of cone communications, Environmental trends is increasing day by day and 83% of consumers are switching their brands to offer sustainable products
- A deep research on consumer preferences by Hemp business journal, advice to use minimalism in their designs. Consumers loved the clean lines and uncluttered visuals.
We are done with the research findings. what now?
Some useful key strategies from the researched data
Now brainstorm and combine these research findings to make out your own unique way of personalizing your hemp oil boxes.
I will identify some of these with a quick overview.
- As Endoca and Charlotte’s web stated, do you know your audience? Are they attracted to classic and simple designs or Modernist designs? Just focus on that and make a perfect design.
- Make a box that can tell your brand’s story. Which includes the values and sourcing practices.
- Make sure to use embossed logos on the boxes. Also, you can emboss an oil diffuser which will make your consumer very relaxed.
- Why not add a QR code inside the box? when the receiver scans the code it may lead to videos of hemp plant stories (Like a story from the field to inside the bottle).
- Explore unique, eco-friendly alternatives for box construction. Consider options like hemp fiberboard, bamboo, or mushroom mycelium for a truly sustainable and stand-out design.
- Go for eco-friendly materials for constructing a box. The options can be bamboo, Hemp fiberboard or it can be mushroom mycelium. This will stand out on the retailer’s shelf.
Want a Free Consultation?
Are you confused about the hemp oil box design? Schedule a free consultation with The Custom Packaging experts!
Our expertise will make sure to sort out all of your queries and also we can make your brand shine with an increase in sales and brand visibility by designing your custom hemp oil boxes.
