Branding Success Using Custom Packaging with Logo

According to world statistics, there has been a 40% increase in brands from 2015 up till now. Lots of small startups and large businesses are in the competition of marketing their product in a way that will make a difference.

Nowadays, what matters the most in marketing your product is the custom packaging with a logo. Packaging provides the leverage to shape the identity of your brand across the regions. Don’t worry if you are a startup entrepreneur or an already established enterprise, this post will be very useful for you to understand the wholesome guide on custom packaging with a logo and gain some useful insights into a company that used it and made a difference.

Want Professionalism in Custom Packaging?

We all know the first impression of a product decides its fate. The overgrown markets are full of products with very generic packaging that loses the perceived value of their product. Whenever a customer receives his parcel or explores the retailer’s shelf what will be the first thing to notice? obviously the packaging. Unique packaging is the key strategy here to implement and make a difference. Professionalism lies in the deep detailing of your custom-printed boxes. And for this, it demands you to incorporate a perfectly designed logo on your boxes.

Two Things to Remember for the Logo

• Be consistent with the usage of the logo on all the packaging of your products. It could be any type of box. Like tissue paper, mailer boxes, and stickers. These will create an aura of loyalty and trust among your consumers.
• Opt for sublime messaging because every time a customer sees your logo it brings a positive association of the customers with the brand.

Five Expert Tips on Logo Designing

The most critical part lies in designing your logo. We will discuss some expert tips that will make your product stand out.

1. Your logo must be very simple and clean. Avoid trends as they get outdated quickly. Go for a logo that will be the focal point and should remain very effective.
2. Must generate a logo that can connect to your ideal customers. What do they expect from you? What are their traits?
3. Have a look at other industries and their logos. This will give a rough idea and the bonus point is utilizing those elements in your unique way.
4. Before designing you must understand the core philosophy of how you want your brand to be perceived.
5. Experts recommend to make your packaging more practical. It could be an easy-to-store box and easy to stack. Balance the overall aesthetics with functionality to increase the appeal.

Successful Implementation of Custom Packaging with a Logo 

An established enterprise in the US named EcoGoodz was founded with a mission of providing cost-effective products and reducing their effect on the environment. They stood out very quickly in 2012  because of the excessive amount of environmental effects of other company’s products.

They adopted these two strategies

1. Firstly they designed a leafy green logo on their boxes to reflect their values and mission.
2. They switched to cardboard boxes which are easily recyclable.

These were perfectly implemented and satisfied the consumers.

Their Impact on the Sales

EcoGoodz after introducing their new packaging makes a 20% increase in their weekly sales. All credit goes to the design of the logo and packaging material.

Key Takeaways for Your Business

• Whenever your packaging reflects the ideal values of your brand will lead to a sales increase.
• Using environment-friendly packaging is very good for the business because it appeals the eco conscious customers easily.
• The leafy green logo and recycled boxes created memorable unboxing experiences. 
• Social media users will share their unwraping videos which will make your brand more visible.

Conclusion

The company made a successful position in the competitive market. EcoGoodz understood that a logo printed on a personalized box will act more than a container to protect the product. If it is used effectively then it will turn into a communication tool to grow your business. They were able to make a strong place in the customer’s heart which resulted in a higher sale.

Want to make a difference like EcoGoodz and sell more of your products? We THE CUSTOM PACKAGING will be the best choice for you. Our boxes made a very successful outcome in boosting the sale of different brands. Our team will create a perfect custom box that will make your product stand out and get noticed. Get in touch and watch how quickly your business grows.